The Evolution of Brand Marketing: Understanding its Core Principles Brand marketing has undergone significant transformation over the years.
Its journey began in the late 19th century with Procter & Gamble's (P&G) introduction of brand names on products, marking a shift from generic packaging to distinctive branding.
This allowed P&G to establish a unique identity in the market. The early 20th century saw the rise of advertising agencies, which further cemented brand marketing as an essential component of business strategy.