The Rocky Road to Mainstream Media In an era where traditional journalism faces increased competition from digital natives, CBS Sunday Morning has found a novel way to keep its audience engaged: live events at the iconic 92nd Street Y in New York City.
Last week's debut with Sylvester Stallone was a masterclass in repurposing the broadcast news format for social media and streaming.
The partnership between CBS Sunday Morning and 92nd Street Y marks an interesting convergence of old and new.