Faisal Islam: Four reasons why the World Cup plan never stacked up Fifa's recent proposal to part privatize the World Cup has been met with widespread criticism, but beneath the surface lies a more insidious threat to the sport.
The plan, which involves creating a new entity called Fifa Forward Enterprise (FFE) to take control of the tournament's organizing and operational responsibilities, raises serious concerns about accountability.
At its core, the proposal is driven by a desire to exploit the global reach and popularity of the World Cup for profit.