The Convenience Store Conundrum: How Far Will Japan Go to Welcome Foreigners? Lawson, a Japanese convenience store chain, has introduced an instructional video guide for foreigners buying hot food in its Tokyo stores.
This initiative aims to boost sales by helping foreign customers navigate the local experience. Japan's convenience store market is booming, but foreign customers often struggle with purchasing hot food.
The process can be daunting, from sanitizing hands to understanding lottery systems. Lawson's solution acknowledges cultural barriers go beyond language and are also tactile and experiential.