A World Cup Like No Other: What This Betting Frenzy Reveals About America's Sports Culture The recent World Cup has left sportsbooks across the United States reeling, with a record breaking handle that rivals the most high stakes American sporting events.
The sheer scale of betting activity is staggering – 650% more bets than during the 2022 World Cup, according to DraftKings, and a 211% increase for BetMGM.
The tournament's success in drawing in unprecedented betting numbers suggests a deeper cultural shift: soccer has finally gained mainstream acceptance in America.