The World Cup's Global Ambassador: Shakira's Enduring Legacy Shakira has long been a fixture at the FIFA World Cup.
Her latest endeavor – a star studded video treatment for "Dai Dai," the 2026 tournament anthem featuring Burna Boy – marks a turning point in her relationship with the global sporting event.
With over two decades of involvement with FIFA, Shakira has seen both highs and lows. She performed at the 2010 tournament in South Africa and was criticized for her association with a scandal plagued organization.