The Franchise ization of Childhood: A Cautionary Tale in Playful Crossovers The world of children's entertainment has long been a battleground for intellectual property owners to stake their claims and secure lucrative partnerships.
The latest example is the collaboration between Outfit7's "Talking Tom & Friends: World" and the Peyo Company, which brings together the Smurfs with the popular mobile game franchise.
This union marks another significant step in the franchise ization of childhood entertainment. Over the past decade, we've seen a proliferation of crossovers and reboots designed to appeal to multiple generations.